The Global Investment Performance Standards (GIPS) are ethical standards for investment performance presentation to ensure fair representation and full disclosure of investment performance.

The latest trends worldwide also show that compliance with GIPS is becoming more client-driven and as more firms achieve compliance, the disadvantages of non-compliance are more critical than the advantages of claiming compliance. Your Firm’s ability to make a Claim of Compliance with GIPS and subsequent third-party Verification of that Claim of Compliance is likely to boost your standing in databases used by investment consultants.

Although the primary benefit of GIPS Verification currently appear to be in aiding marketing to institutional relationships and through investment consultants, it appears that the High Net Worth marketplace is beginning to value this achievement as well.
For more information on GIPS please visit: www.gipsstandards.org